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Ad Boost offers two management tiers. The Core Ad Management plan starts at $250 per week and covers one platform — Facebook and Instagram, or TikTok. The Full-Funnel Growth System is $500 per week and includes all ad platforms, a custom landing page, email and SMS automation, CRM setup, and weekly strategy calls. Both plans require a one-time $2,500 setup fee and a minimum 90-day engagement. Ad spend is paid directly to the platform and is separate from the management fee.

Google Ads targets people who are actively searching for your service — high intent, lower volume. Meta Ads reaches people based on demographics, interests, and behaviors — broader reach, but requires creative that interrupts and persuades. The two platforms complement each other: Google captures existing demand, Meta creates new demand. For most service businesses, running both together produces the lowest blended cost per lead and the highest lead volume.

Ad Boost manages the full range of Meta campaign types including lead generation campaigns with native lead forms, conversion campaigns driving to dedicated landing pages, retargeting campaigns for website visitors and video viewers, lookalike audience campaigns for cold prospecting, Advantage+ shopping and lead campaigns, and video ads across Facebook Feed, Instagram Reels, Instagram Stories, and the Audience Network. The right mix depends on your budget, offer, and audience.

Most clients begin seeing leads within the first two weeks of launch. Meta's algorithm requires roughly 50 conversion events per ad set before it exits the learning phase and begins optimizing efficiently — this typically takes 2 to 4 weeks depending on budget. By days 30 to 60, the algorithm is out of learning mode and we have enough data to aggressively test creative and audiences. Consistent, scalable results generally emerge in weeks 6 through 12 as top-performing creatives and audiences are identified.

Video significantly outperforms static images on Meta and TikTok, but you do not need professional production. Short-form video — even filmed on a smartphone — consistently outperforms polished studio content on both platforms because it feels native and authentic. Ad Boost provides ad copywriting and creative direction for all campaigns. For clients without existing video assets, we provide scripts and creative briefs that can be filmed in under 30 minutes with any smartphone.

TikTok advertising delivers in-feed video ads to TikTok's 150 million monthly US users. While often associated with younger demographics, TikTok's user base now spans all age groups, and its algorithm surfaces content based on interest — not follower count — meaning new accounts can reach large audiences immediately. For service businesses targeting homeowners, consumers aged 25 to 54, or anyone making purchase decisions, TikTok ads can deliver leads at a lower cost per acquisition than Meta in many markets. We evaluate TikTok fit during the strategy call.

Ad Boost builds audience targeting in layers: cold audiences using interest stacking, demographic filters, and behavioral signals relevant to your service category; warm audiences built from website visitors, video viewers, and lead form openers; lookalike audiences modeled from your existing customers or highest-quality leads; and retargeting audiences re-engaging people who interacted with prior ads or visited key pages. As conversion data accumulates, we shift spend toward the audiences and creatives producing the lowest cost per booked appointment.

The Meta Pixel is a snippet of code installed on your website that tracks user behavior — page visits, form submissions, phone calls, and purchases — and sends that data back to Meta. This data is what trains the algorithm to find more people who behave like your best leads and customers. Without a properly configured Pixel, Meta has no feedback loop and cannot optimize. Ad Boost installs and configures the Pixel, sets up all conversion events, and verifies tracking before spending a dollar on campaigns.

Meta Advantage+ is Meta's AI-driven campaign automation that handles creative selection, audience targeting, placement, and bidding automatically using machine learning. It works best with large creative libraries and significant conversion volume. For new accounts or smaller budgets, we typically start with manual campaign structures to control variables and build conversion data before transitioning to Advantage+ once the algorithm has enough signal to perform. We evaluate each account's readiness as part of the monthly strategy review.

Meta Ads consistently deliver strong results for home services (roofing, HVAC, plumbing, electrical), medical spas and aesthetic practices, dental and healthcare, restaurants, fitness and gyms, real estate, insurance, and law firms. The common thread is businesses with a defined local market, a compelling offer, and a clear value proposition that can be communicated visually. Service businesses with high average transaction values — where one closed job more than covers a month of ad spend — tend to see the strongest ROI.

Ad Boost tracks results through a layered attribution system: Meta Events Manager conversion events, landing page form submissions, call tracking with dynamic number insertion, and CRM pipeline data. Weekly reports show cost per lead, cost per booked appointment, lead quality score, creative performance, and revenue pipeline created. We connect ad spend directly to booked appointments and closed jobs — not likes, shares, or reach — so you always know the return on every dollar spent.

Yes — and for most service businesses, running both simultaneously produces the best results. Google captures high-intent buyers who are actively searching. Meta reaches and convinces prospects who are not yet searching but fit your ideal customer profile. Together, they work as a full-funnel system: Meta builds awareness and generates cold leads at lower cost, Google converts buyers at the moment of decision. Ad Boost's Full-Funnel Growth System runs both platforms together with unified attribution so you can see the combined impact on your pipeline.