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Google Ads Management

Google Ads Built to Fill Your Pipeline
With Booked Calls — Not Just Clicks

We don't just run ads. We build a complete acquisition system — paid search campaigns, purpose-built landing pages, automated follow-up, and full revenue attribution — designed to turn Google into your most reliable lead source.

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500+ Clients Served
$50M+ Ad Spend Managed
4.9★ Client Rating
15+ Years Experience

The Problem

Most Google Ads Campaigns Are Built to Spend — Not to Grow

The difference between an ad campaign and an acquisition system is everything. Here's what that gap looks like in practice.

The Old Way

Typical Agency Results

  • Traffic sent to your homepage with no conversion path
  • Vanity metrics: clicks, impressions, CTR — no revenue data
  • No landing page — your generic site does the heavy lifting
  • No follow-up automation — leads go cold in hours
  • No CRM integration — leads lost in a spreadsheet or inbox
  • Monthly reports with no connection to actual revenue
  • You own nothing when you leave
The Ad Boost Difference

A Complete Acquisition System

  • Purpose-built landing pages engineered for conversion
  • Full attribution: which keywords close jobs and generate revenue
  • Custom funnel built around your offer and sales process
  • Email + SMS automation that follows up in minutes, not days
  • CRM pipeline so every lead is tracked from click to close
  • Weekly reports tied to booked appointments and pipeline value
  • You own every asset we build

What's Included

Everything You Need to Turn Google Into a Lead Machine

Every engagement includes the full stack — not just ad management.

🔍

Full Account Audit

Deep analysis of your existing campaigns, wasted spend, keyword gaps, and missed opportunities before we build anything new.

🎯

Keyword Strategy

Intent-mapped keyword research — high-commercial-intent terms that buyers use when they're ready to hire, not just researching.

✍️

Ad Copy & Creative

Persuasion-engineered ad copy with multiple variants per ad group — tested for CTR, Quality Score, and conversion rate simultaneously.

📄

Landing Page (Full-Funnel Plan)

A conversion-optimized landing page built specifically for your campaign — not your homepage. Designed to turn clicks into booked calls.

📊

Conversion Tracking

GA4 events, call tracking with dynamic number insertion, form tracking, and offline conversion imports — every touchpoint measured.

Smart Bid Management

Algorithm-informed bidding strategies adjusted weekly based on conversion data — maximizing leads within your target cost per acquisition.

🚫

Negative Keyword Management

Continuous pruning of irrelevant search terms that drain budget — updated weekly so your spend stays focused on buying intent.

🔬

A/B Testing

Ongoing split tests across ad headlines, descriptions, landing page CTAs, and offers — every variable tested systematically, not randomly.

📈

Weekly Performance Reports

Plain-English reports showing leads generated, cost per lead, conversion rates, and campaign health — sent every Monday.

📅

Monthly Strategy Reviews

Live calls to review performance, discuss market changes, adjust strategy, and plan the next 30-day optimization sprint together.

Our Process

Six Steps From Strategy Call to Market Dominance

Every campaign follows the same proven architecture — built for compounding returns, not one-off leads.

01

Discovery Call

We audit your market, competitors, current ad performance, and acquisition gaps to identify the highest-leverage opportunities.

02

Custom Blueprint

We build your complete campaign architecture — keyword map, campaign structure, landing page wireframe, and funnel flow.

03

Build & Install

We set up ads, landing pages, tracking, automation, and CRM integration — everything ready before a single dollar is spent.

04

Launch

Go live with optimized campaigns, conversion tracking confirmed, and baseline KPIs established for the first 30-day sprint.

05

Optimize Daily

We test, iterate, and improve every lever — bids, copy, landing pages, audiences — compounding performance week over week.

06

Scale & Dominate

We pour fuel on what's working, expand to new campaign types, and take market share from competitors who are still guessing.

Client Results

Systems Built to Generate — Not Just Advertise

Real outcomes from real acquisition systems. Every campaign below was built and managed by Ad Boost.

Roofing — Southeast

Qualified Lead Volume

Full acquisition system designed to generate 3x more qualified leads per month — moving from 8–10 leads to 28–32 per month within 60 days of launch.

HVAC — Mid-Atlantic

52%

Reduction in Cost Per Lead

Search campaign restructure and dedicated landing pages cut cost per booked appointment by 52% while doubling monthly lead volume.

Law Firm — Southwest

#1

Local Market Position

Google Ads + LSA strategy engineered to own the top position in their metro market — capturing 68% of the local paid search impression share.

Results vary by market, offer, budget, and execution. Past performance does not guarantee future outcomes. All figures are illustrative of system design goals.

How We Compare

Ad Boost vs. The Typical Google Ads Agency

The difference isn't just price. It's what you get — and what you're able to measure.

What You're Comparing Ad Boost Typical Agency
Custom landing page included ✓ Included (Full-Funnel Plan) ✕ Usually extra or not offered
Email + SMS follow-up automation ✓ Full automation sequences ✕ Rarely included
CRM pipeline integration ✓ Full setup + tracking ✕ Not typically provided
Revenue attribution (not just leads) ✓ Tied to closed revenue ~ Varies; usually just clicks
Call tracking with dynamic numbers ✓ Setup included ~ Sometimes, at extra cost
Weekly reporting with plain-English metrics ✓ Every Monday ~ Monthly at best
Local Service Ads (LSA) management ✓ Full setup and optimization ~ Few agencies offer this
You own all assets on exit ✓ Always ✕ Often retained by agency

Industries We Serve

Built for Service Businesses Where One Closed Job Pays for the Campaign

We specialize in high-ticket service industries where buyer intent is high and the economics of paid search work in your favor.

🏠

Roofing

❄️

HVAC

🔧

Plumbing

Electrical

💉

Medical Spas

⚖️

Law Firms

🛡️

Insurance

🏡

Real Estate

🚗

Auto Dealers

🔨

Home Services

FAQ

Everything You Need to Know Before You Book a Call

The most common questions we get about Google Ads management — answered completely.

Ad Boost offers two management tiers. The Core Ad Management plan starts at $250 per week and covers one platform — ideal for businesses new to paid search. The Full-Funnel Growth System is $500 per week and includes all ad platforms (Google, Meta, TikTok, YouTube), a custom landing page, email and SMS automation, CRM setup, and weekly strategy calls. Both plans require a one-time $2,500 setup fee and a minimum 90-day engagement.

Most clients begin seeing qualified leads within 2 to 4 weeks of campaign launch. The first 30 days are focused on data collection — identifying which keywords, ad copy, and audiences convert best. By days 30 to 60, we have enough data to aggressively optimize and reduce cost per lead. Significant, consistent results typically compound from month two onward as the algorithm learns and the account matures.

Ad Boost manages all major Google Ads campaign types: Search campaigns targeting active buyers, YouTube video ads for reach and retargeting, Performance Max campaigns across all Google inventory, Display Network remarketing, Local Service Ads (LSAs) for home services, and lead form extensions where applicable. The right mix depends on your industry, budget, and acquisition goals — we recommend the optimal campaign strategy during your free strategy call.

Yes — a high-converting landing page is essential for getting a strong return from Google Ads. Sending ad traffic to a generic homepage wastes budget and inflates cost per lead. Ad Boost includes a custom conversion-optimized landing page in the Full-Funnel Growth System ($500/week plan). If you are on the Core Ad Management plan, we can audit your existing pages and recommend optimizations before campaign launch.

Ad Boost sets up full attribution tracking including Google Analytics 4 event tracking, call tracking with dynamic number insertion, form submission conversion events, and CRM pipeline integration. This means you can see exactly which campaigns, ad groups, and keywords are generating booked calls and closed revenue — not just clicks. Weekly reporting ties ad spend directly to leads, appointments, and pipeline value.

Ad Boost specializes in Google Ads for service businesses including roofing, HVAC, plumbing, electrical, medical spas and aesthetic practices, law firms, insurance agencies, real estate, auto dealers, and general home services. These industries share a common acquisition model — high-value services where a single closed job or case can return 10 to 100 times the cost of a lead. We build campaigns specifically engineered for this buyer intent pattern.

Ad Boost recommends a minimum of $1,500 to $3,000 per month in ad spend for Google Search campaigns to generate meaningful data and consistent lead volume. Below $1,500 per month, the algorithm does not have enough conversion signals to optimize effectively. For competitive markets like legal, medical, or roofing, budgets of $3,000 to $10,000 per month produce the best cost-per-lead efficiency. Ad spend is paid directly to Google and is separate from the management fee.

Most agencies run ads and send traffic to your existing website. Ad Boost builds a complete acquisition system — purpose-built landing pages, automated follow-up sequences, CRM pipeline integration, and full revenue attribution. We measure success by booked appointments and closed revenue, not impressions or clicks. Our Full-Funnel Growth System connects your Google Ads to a conversion funnel, email and SMS automation, and real-time reporting — so every dollar spent is tracked back to pipeline value.

A custom conversion-optimized landing page is included in the Full-Funnel Growth System at $500 per week. This includes landing page design, copywriting, A/B test structure, and integration with your form, call tracking, and CRM. The Core Ad Management plan at $250 per week focuses on ad account management only. We strongly recommend the Full-Funnel plan for any business that does not already have a proven, high-converting landing page.

Performance Max (PMax) is Google's AI-driven campaign type that runs across all Google inventory simultaneously — Search, Display, YouTube, Gmail, Maps, and Discover. It requires strong creative assets and conversion data to work well. For service businesses with limited budgets, we typically recommend starting with targeted Search campaigns to build conversion history before introducing Performance Max. Once the account has 50 or more conversions per month, PMax can dramatically increase lead volume. We evaluate each client's readiness for PMax during the strategy phase.

Yes. Ad Boost sets up, verifies, and manages Google Local Service Ads for eligible home service and professional service businesses. LSAs appear above traditional paid search results and charge per lead rather than per click — making them highly cost-effective for licensed contractors and service providers. We handle the Google verification process, profile optimization, budget management, and lead dispute process to maximize your return from the LSA program.

Ad Boost requires a minimum 90-day engagement. Google Ads performance compounds over time as the algorithm collects conversion data — campaigns that appear slow in week two often become the highest-performing accounts by month three. We provide full transparency: weekly performance reports, a real-time dashboard, and monthly strategy reviews so you can see exactly what is working. The 90-day window is the minimum needed to properly build, test, optimize, and scale a campaign to consistent profitability.

Related Services

Google Ads Is One Piece of the Full-Funnel System

The highest-performing clients combine paid search with these connected services to maximize every lead generated.

Ready to Start?

Stop Paying for Clicks.
Start Building a Lead Machine.

Book a free 30-minute strategy call. We'll audit your current ad performance, identify your biggest opportunities, and show you exactly what a Google Ads system built for your market looks like.

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