Fill Your Aesthetic Practice With
High-Value Patients Who Actually Show Up

Meta (Facebook and Instagram) is the highest-performing platform for most med spa campaigns because aesthetic buyers are highly visual and discovery-driven. Instagram in particular reaches the 28-to-55 female demographic that accounts for the majority of Botox, filler, and body contouring spend. Google Search captures high-intent buyers actively searching for specific treatments. The best-performing med spa campaigns combine both: Google Search for treatment-specific intent, and Meta for visual demand generation, offer promotion, and retargeting. TikTok is increasingly effective for practices targeting audiences under 40.

The most effective Botox and filler campaigns use offer-specific landing pages rather than sending traffic to your homepage. A dedicated Botox landing page with a clear introductory offer, before-and-after social proof on the page itself, provider credentials, and a simple consultation request form converts at two to five times the rate of a generic website. Pair this with Meta ads targeting women 28 to 55 with interests in beauty, skincare, and wellness in your geographic area. Add a lookalike audience built from your existing patient list. Follow up every consultation request within five minutes via automated SMS to maximize show rates.

Most med spas see consistent, measurable results starting at $1,500 to $2,500 per month in ad spend per campaign type. If you are running Botox and body contouring campaigns simultaneously, budget $3,000 to $5,000 per month in total ad spend. Competitive metro markets with high aesthetic practice density may require $5,000 to $10,000 per month to generate sufficient volume. Ad spend is paid directly to Google and Meta and is separate from Ad Boost management fees. We recommend starting with a single focused campaign — typically Botox and filler — to establish your cost per consultation benchmark before expanding to additional treatment lines.

Meta (Facebook and Instagram) prohibits before-and-after photos in ads that promote cosmetic procedures. This policy is enforced at the ad creative level and violations result in ad rejection or account suspension. Google Ads has similar restrictions under its healthcare and medicines policy. Ad Boost builds compliant creative strategies that drive strong conversion without relying on before-and-after imagery in paid ads — using lifestyle visuals, practitioner credentials, social proof copy, and offer-focused creative instead. Before-and-after photos can be used effectively on your landing page and organic social content — just not in the paid ad creative itself.

Automated reminder sequences are the single most effective tool for reducing med spa consultation no-shows. A properly structured sequence includes a confirmation SMS immediately after booking, a reminder email 48 hours before the appointment, an SMS reminder 24 hours before, and a final text the morning of the appointment. This four-touch sequence consistently reduces no-show rates by 50 to 65 percent compared to practices using no follow-up automation. Ad Boost builds this automation into every med spa campaign — connected to your booking system so reminders fire automatically without any manual effort from your staff.

A healthy cost per consultation request for Botox and filler campaigns typically ranges from $15 to $40 in most markets. Body contouring and laser treatment leads tend to run $25 to $65 due to higher purchase intent and longer decision timelines. Membership recruitment leads often run $8 to $25. The more meaningful metric is cost per booked consultation and cost per patient acquired. Given that a new Botox patient averages $1,200 to $3,500 in lifetime value over 18 months, a cost per patient acquisition of $75 to $150 produces exceptional return on ad spend. We track and report all of these metrics weekly.

Yes — Google Search is highly effective for med spas because patients actively searching for treatments like "Botox near me," "CoolSculpting [city]," or "lip filler consultation" are in a high-intent buying window. These campaigns target buyers who are already motivated to take action, resulting in higher conversion rates than social discovery campaigns. Google Ads for aesthetic practices must comply with healthcare advertising policies — no misleading claims, clear disclaimers where required, and landing pages that accurately represent services. Ad Boost manages Google Search campaigns for med spas across all major treatment categories within platform policy guidelines.

Patient retention is built through automated follow-up that keeps your practice top of mind between visits. Ad Boost builds three-layer retention systems for med spas: a post-treatment follow-up sequence that checks in 7 and 14 days after each appointment, a reactivation campaign that identifies patients who have not returned in 90 days and sends a targeted offer, and a membership recruitment flow that converts high-frequency single-service patients into loyalty program members. Combined, these automations increase average patient visit frequency by 30 to 50 percent without any additional ad spend — making them one of the highest-ROI investments a med spa can make.

Med spa advertisers must navigate several compliance areas. First, before-and-after photos are prohibited in paid ad creative on Meta and Google. Second, superlative claims such as "best results guaranteed" or "eliminate wrinkles permanently" violate platform policies and potentially state medical advertising regulations. Third, HIPAA governs how patient data may be collected, stored, and used in remarketing — custom audience uploads must use hashed data, and no protected health information may be included in ad targeting. Fourth, some states have specific regulations on who may perform and advertise injectable procedures. Ad Boost builds campaigns that comply with all major platform policies and works within established regulatory guardrails for aesthetic practice advertising.

Most med spa campaigns begin generating consultation requests within 7 to 14 days of launch. The first 30 days are focused on audience refinement — identifying which demographics, interests, and ad creatives produce the lowest cost per consultation request. By days 30 to 60, campaigns are optimized and producing consistent volume. Significant scale — where you are booking multiple new patients per day from advertising — typically builds between months two and three as algorithms accumulate conversion data and lookalike audiences mature. We provide weekly reporting from day one so you see exactly what is working at every stage.