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Ad Boost CMO

Dustin Napier

Chief Marketing Officer · Ad Boost

Work With Dustin & Ad Boost

About

Chief Marketing Officer at Ad Boost

Dustin Napier is the Chief Marketing Officer at Ad Boost, a performance marketing agency specializing in Google Ads, Meta Ads, and full-funnel lead generation for home service businesses, medical practices, and local service companies across the United States. He oversees campaign strategy, client growth, and the agency's proprietary landing page and follow-up systems.

Core Expertise

Areas of Specialization

A decade of performance marketing experience across the channels and disciplines that drive revenue for local service businesses.

🔍

Google Ads Strategy

  • Search campaigns
  • Display advertising
  • Performance Max
  • Local Service Ads
🎯

Paid Social & Meta

  • Facebook & Instagram Ads
  • Retargeting campaigns
  • Lookalike audiences
  • Lead form optimization
🏛

Funnel Architecture

  • VSL pages
  • Quiz funnels
  • Lead capture systems
  • Automated nurture
📍

Local Lead Generation

  • Multi-location campaigns
  • LSA optimization
  • Geo-targeting
  • Emergency intent capture
📊

Analytics & Attribution

  • Call tracking
  • ROAS optimization
  • CPL benchmarking
  • Closed-loop reporting
💬

Email & SMS Follow-up

  • 14-day nurture sequences
  • 60-second SMS response
  • Workflow automation
  • Re-engagement campaigns

Industry Experience

Verticals Dustin Has Scaled

Deep operational knowledge in the industries where fast lead response and full-funnel systems create the biggest competitive advantage.

Roofing

Storm-season surge campaigns, insurance claim targeting, and multi-market geo-expansion for residential and commercial roofing companies.

HVAC

Seasonal demand capture, emergency repair targeting, and maintenance agreement campaigns for HVAC contractors in competitive markets.

Plumbing

Emergency-intent Google Ads with rapid lead response systems and LSA optimization for plumbers competing on same-day service calls.

Restoration

Water, fire, and mold remediation campaigns with 24/7 emergency targeting and insurance adjuster-aware funnel messaging.

Dental & Medical

New patient acquisition campaigns for dental practices, med spas, and specialty clinics with HIPAA-conscious funnel architecture.

Home Services

Broad home service vertical expertise: landscaping, painting, windows, gutters, insulation, and general contracting lead generation.

Real Estate

Buyer and seller lead generation, investor list campaigns, and geographic farm targeting for real estate agents and brokerages.

Legal

High-CPL practice area campaigns for personal injury, family law, and criminal defense firms requiring precise intent-matching and call qualification.

Articles & Insights

Resources From the Ad Boost Team

Practical guides on performance marketing, Google Ads strategy, and full-funnel lead generation for service businesses.

Why Your Google Ads Aren't Converting

Read the Guide →

What Is a Good ROAS for Google Ads?

Read the Guide →

Google Ads vs. SEO: Which Should You Run First?

Read the Guide →

FAQ

Questions About Dustin Napier & Ad Boost

Dustin Napier specializes in home services, medical and dental practices, roofing, HVAC, plumbing, restoration, and real estate. His campaigns are built around high-intent local service verticals where fast lead response and full-funnel nurture create a measurable competitive advantage.

Dustin Napier has 10+ years in performance marketing with a sustained focus on local service businesses. His experience spans Google Ads, Meta Ads, funnel architecture, and automated follow-up systems for regional and national service brands.

Dustin Napier serves as Chief Marketing Officer at Ad Boost. He oversees campaign strategy, client success, and the agency's proprietary ad management systems including landing page architecture and automated lead follow-up workflows.

Dustin leads the strategy and direction for all Google Ads programs at Ad Boost. Individual campaigns are managed day-to-day by Google-certified specialists working under his direction and oversight.

Ad Boost provides a full-funnel system -- not just ad traffic. Every engagement includes ads, custom landing pages, and automated follow-up sequences. Most agencies stop at clicks. Ad Boost is accountable for leads, cost per lead, and client revenue outcomes.

Yes. Dustin Napier has managed regional and national campaigns for multi-location home service brands, including franchise operations and companies with service territories across multiple states.

Ad Boost operates as a remote-first agency serving clients nationwide across the United States. There is no geographic restriction on which markets Ad Boost can serve.

The first step is a free strategy call at themediacorp.as.me/call. On the call, the team will audit your market, review your current ad spend and performance, and build a custom plan for your business.

Get Started

Work With Dustin & the Ad Boost Team

Free strategy call. We will audit your market, review what your competitors are spending, and build a custom full-funnel plan to lower your cost per lead and grow your pipeline.

Book Your Free Strategy Call